Visionary business strategist and consumer engagement expert with a record of delivering industry-leading results and creating cultural relevance and consumer adoration for leading brands.
STRENGTHS: Strategic Thinking, Creative & Big Picture Thinker, Customer-Centric, Digital/Data/Analytics/Insights-Centric & Advanced Tech/Innovation-Driven Integrated Marketing; Digital Marketing Executive; Paid/Owned/Earned/Social Convergence in Omni-Channel Media & Engagement; Targeting/Segmentation, Customer Journey/Customer-Experience Design, Consumer Audience Development & Diversification, Global/Regional/Local.
SPECIALTIES: Brand Strategy, Integrated Marketing, Digital Marketing Strategy, Integrated/Digital Marketing Programs, Advertising, Marketing Partnerships, Sponsorships, Content Development/Creation & Storytelling, Omni-Channel Engagement & Media Planning, B2C
CATEGORIES: Travel, Hospitality, Tech/.com, Real Estate, Retail, Beauty, CPG, F&B, Financial Services; Luxury, Mass, Entertainment
LEADERSHIP: Large-Small Teams (65-8), Large-Small Budgets ($100M-$3 MM); Global & Domestic Brand Leadership, Agency Management (100), Cross-Functional Integration/Leadership, Corporate, Regional & Field Alignment/Matrix
CHANNELS/DISCIPLINES: Integrated Marketing & Digital Marketing Strategies Executive supporting all Digital, Traditional, Social, Experiential, & Marcom Programs & Activations, via: 360 Video, AR, AI, VR, Influencers, SEO, SEM, Social, CRM, Mobile, PR, TV, Print, OOH, Radio, Email, Co-Ops, Marketing Partnerships, Sponsorships, Entertainment (TV/Film/Music/Sports) Alignment, Award Shows, Events. Channel Strategies Rooted In: Cultural Integration/Pop Culture Content Creation, Long Term Strategic Planning/Business Development/Marketing Planning, Strategic Alliances, Customer Experience Design, Innovation, Analytics, Consumer Need
Languages Spoken: English / Spanish
