Every real estate brokerage wants to differentiate themselves from the competition. The heads of any firm will tout their unique dedication to excellent customer service, their high integrity and moral standards, their hard work ethics, and their innovative operations....
The average Manhattan apartment rental commission is about $2,000 per transaction. Hard as it is to believe, that's a fairly efficient price. The barrier to entry to become a licensed real estate agent is 75 hours, $400, and two...
A Manhattan apartment broker is a middle man. However, despite all the sleazy stereotypes, many grounded in truth, the best middlemen add tremendous value. Sadly, mediocre brokers add little or no value, and a handful of bad brokers reach...
This is the second edition of Undercover Broker, where we share interesting insights into the mysterious life and career track of a Manhattan apartment broker. The first edition discussed the myths and truths of broker bait and switch tactics,...
As one of the founders of RentHop, I've made it a point to infiltrate the Manhattan apartment broker ranks, inspired by Nickel and Dimed (Barbara Ehrenreich). I spend a few days each month as an undercover broker, tackling the...
RentHop extends a very special welcome to Equity Residential! They are an absolute top-of-the-line luxury property manager and owner of 13 buildings in the New York City Metro area!
Equity Residential's New York City Portfolio
Some of the more famous holdings...