Accuracy Deposit to Reactivate Suspended Agents
After an agent has repeatedly violated our advertising policies, we will suspend the account and remove all of their listings and credits. In our prior discussion, we prefer to suspend and ban agents rather than apply a fine. When the problem seems firm-wide, we will suspend the entire firm. Sometimes the problem is cultural and the change must come from senior management.
How Do Agents React?
Whenever we flag a listing, most agents remain combative and deny any wrongdoing. Some brokers even forward us forged Broker Blasts to prove they are posting correctly (except they forget we have been in business over 10 years and have access to all the broker blasts).
Once an agent realizes they will not be allowed back on the site, their tone changes VERY quickly. They are quick to apologize and beg for forgiveness, and for first offenses and minor violations that could be accidents, we usually reactivate their accounts the next day.
For agents that have repeated, seemingly intentional violations, we will not reactivate the account after a series of apologies. We try to involve the managing broker, and if the broker will “vouch” for the agent, we can give them one last chance. But vouching for an agent is similar to Mike McDermott vouching for Worm in Rounders – be careful who you are guaranteeing. If the agent has one more violation, the entire firm’s accounts is on the line.
Understandably, very few firms are willing to vouch for their agents in this way. So there is one final step, if an agent promises they will play straight up for the rest of their RentHop lives. We ask for an Accuracy Deposit, a fully refundable $2000 cashiers check paid up front. We will consider it a prepayment of the next many months of the Platinum Pro Plan, or any plan of their desire. But one violation and that Accuracy Deposit is gone. It’s really a prepayment in good faith that we won’t have any problems. Our goal is not to make any money, but to ensure the agent will be much worse off the next time they even think about pulling a scam.