Amala Redd
Blu Realty Group
Agent Profile
Amala's 14 years of experience are apparent in the scale of her project portfolio. Her unsurpassed real estate development credentials include acting as a founder Halstead Property's HPDM, as well as executing some of the city's most groundbreaking properties: 88 Morningside, 2280 FDB, 11 Central Park North, Northside Piers, 110 3rd Avenue, Steel Street Lofts, and others.
As the former Senior Director of Marketing at HPDM, Amala has overseen the development of over $3 billion worth of sales within the luxury condominium market share in New York. During her tenure she played a pivotal role in the firm's brand positioning, residential marketing and public relations strategy. Having previously acted as a Marketing Director at the Corcoran Group and Project Director at Town Residential, she is versed in the Brooklyn landscape, in addition to the super luxury Manhattan market.
Beginning her career in the television environment, Amala has honed the chord where real estate development and television concept development intersect: they both require imagination and vision. What draws a developer to a barren space with an inner knowing that if he builds they will come, is a skill also held by every writer/producer that faces a blank page: you have to see it, believe it, and form a team to implement it, then wrap it up like a package and sell it. It's that simple.
From development planning and design to marketing, sales and property management-Amala has led and shaped strategies that unlock and optimize value. In the world of development marketing and property sales, Amala sets precedents and stands apart. Her vision, passion and expertise are reflected in a professional style defined by sophistication and substance.
Specialties: New Development Pre-Development Planning, Marketing and Sales / Market Analysis and Negotiations.
